Why it resonates with consumers:
- Performance: Complete Pre-Workout formula delivers more benefits
including enhanced focus, energy and pumps vs. competitive set without a
crash post workout.
- Design: Innovative lenticular, color-changing label has given great shelf
presence to catch the customer’s eye.
- Positioning: Edgy but approachable positioning generate appeal across
segments, resonating strongly with 18-35 year old consumers, the heaviest
Why it succeeds in Retailers:
- Unique one of a kind color changing packaging and branding attract attention
and separate it from other pre-workouts.
- Strong positive feedback drives repeat purchases and recommendations.
- ENGN fits a wide customer base that appeals to all types of training and
- Pricing and promotions offer good value versus other leading competitors.
Recommended Sizes, Flavors
- Recommended Size: 30 serving size.
- Recommended Flavor Options: Blue Raz, Fruit Punch, Green Apple. Furious
Grape, Cherry Limeade