Description

Why it resonates with consumers:

• Fills a customer need for a great tasting BCAA product.
•  More customers are shifting from aminos to BCAAs and BCAA5000
  contains a transparent 2:1:1 ratio of high quality BCAAs.
•  Does not contain caffeine so easy to stack during and after workouts.
• Flavored and capsule options allow BCAA5000 to be taking at any
  time throughout the day as a recovery support product.

Why it belongs in retailers:

• Transparent label on BCAA5000 eliminates consumer confusion
  when searching for a recovery product that aids in endurance, muscle
  repair and protein synthesis.
•  Competitive price point created a great customer value on shelf
  versus category competition.
•  Category leader in great taste drives repeat and recommendations

Recommended Sizes, Flavors and Pricing:

•  Recommended Sizes: 240 capsules, 30 serving Powder
• Recommended Flavors: Unflavored, Cherry Limeade, Furious Grape,
  Blue Raz, Lemon Lime