Description

Why it resonates with consumers:

•  Macro profile matches or better than leading competitors.
•  Whey Protein Isolate if the primary ingredient.
•  Excellent taste, mixability and texture.
•  Whey protein isolate is the primary ingredient.
•  6g BCAAs and 4g Glutamine per serving

Why it belongs in retailers:

•  Excellent profile, great taste and texture with good value to leading
  competitor.
•  Isolate is the first ingredient, making it competitive versus other
  options

Recommended Sizes, Flavors and Pricing:

•  Recommended Size: 4LB, 2 LB
•  Recommended Flavors: Vanilla, Chocolate, Chocolate Peanut
  Butter