Why it resonates with consumers:
- Macro profile matches or better than leading competitors.
- Whey Protein Isolate if the primary ingredient.
- Excellent taste, mixability and texture.
- Whey protein isolate is the primary ingredient.
- 6g BCAAs and 4g Glutamine per serving
Why it belongs in retailers:
- Excellent profile, great taste and texture with good value to leading
- Isolate is the first ingredient, making it competitive versus other
Recommended Sizes, Flavors and Pricing:
- Recommended Size: 4LB, 2 LB
- Recommended Flavors: Vanilla, Chocolate, Chocolate Peanut