Why it resonates with consumers:
- Fills a customer need for a great tasting BCAA product.
- More customers are shifting from aminos to BCAAs and BCAA5000
contains a transparent 2:1:1 ratio of high quality BCAAs.
- Does not contain caffeine so easy to stack during and after workouts.
- Flavored and capsule options allow BCAA5000 to be taking at any
time throughout the day as a recovery support product.
Why it belongs in retailers:
- Transparent label on BCAA5000 eliminates consumer confusion
when searching for a recovery product that aids in endurance, muscle
repair and protein synthesis.
- Competitive price point created a great customer value on shelf
versus category competition.
- Category leader in great taste drives repeat and recommendations
Recommended Sizes, Flavors and Pricing:
- Recommended Sizes: 240 capsules, 30 serving Powder
- Recommended Flavors: Unflavored, Cherry Limeade, Furious Grape,
Blue Raz, Lemon Lime