Description

Why it resonates with consumers:

•  More premium formula with more BCAAs than the leading competitor.
•  Transparent formula so customer know the doses they are getting for each
  ingredient and amount of natural energizers.
• Wins on taste, which drives repeat purchase and positive reviews and
  recommendations.
• Product name is very easy for customer to understand.
• BCAA Energy is a healthier solution versus other mid-day energy boosters.

Why it belongs in Retailers:

• BCAA + Caffeine is a growing category within the sports nutrition industry.
•  BCAA Energy is the top selling USA SKU across online retailers in the
  BCAA’s + Energy category.
•  BCAA Energy has the largest repeat customer buy among EVL products
  which drives long terms sales and repeat visits to stores.
•  BCAA Energy offers a great value on the shelf.

Recommended Sizes, Flavors:

•  Recommended Size: 30 servings.
•  Recommended Flavors: Blue Raz, Fruit Punch, Cherry
  Limeade, Furious Grape