Why it resonates with consumers:
- More premium formula with more BCAAs than the leading competitor.
- Transparent formula so customer know the doses they are getting for each
ingredient and amount of natural energizers.
- Wins on taste, which drives repeat purchase and positive reviews and
- Product name is very easy for customer to understand.
- BCAA Energy is a healthier solution versus other mid-day energy boosters.
Why it belongs in Retailers:
- BCAA + Caffeine is a growing category within the sports nutrition industry.
- BCAA Energy is the top selling USA SKU across online retailers in the
BCAA’s + Energy category.
- BCAA Energy has the largest repeat customer buy among EVL products
which drives long terms sales and repeat visits to stores.
- BCAA Energy offers a great value on the shelf.
Recommended Sizes, Flavors:
- Recommended Size: 30 servings.
- Recommended Flavors: Blue Raz, Fruit Punch, Cherry
Limeade, Furious Grape