Description

Why it resonates with consumers:

• Performance: Complete Pre-Workout formula delivers more benefits
  including enhanced focus, energy and pumps vs. competitive set without a
  crash post workout.
• Design: Innovative lenticular, color-changing label has given great shelf
  presence to catch the customer’s eye.
• Positioning: Edgy but approachable positioning generate appeal across
  segments, resonating strongly with 18-35 year old consumers, the heaviest
  category users.

Why it succeeds in Retailers:

• Unique one of a kind color changing packaging and branding attract attention
  and separate it from other pre-workouts.
• Strong positive feedback drives repeat purchases and recommendations.
•  ENGN fits a wide customer base that appeals to all types of training and
  performance goals.
• Pricing and promotions offer good value versus other leading competitors.

 Recommended Sizes, Flavors

• Recommended Size: 30 serving size.
•  Recommended Flavor Options: Blue Raz, Fruit Punch, Green Apple. Furious
  Grape, Cherry Limeade